Hi, DaveTheNurse here with the Health & Wealth Academy. Today is Q&A Friday and today’s question is:
“In 2021, How are you currently marketing your business?”
Today’s world is a very different place than it was even just five years ago. We used to bring brochures, business cards, and donuts to our healthcare providers. We’d introduce ourselves and hope to gain their business.
Today. It’s an SEO-driven space. We spent money on our new website, on Google Ads, and we’re active on social media. But that’s not all when it comes to marketing your home healthcare business today.
Fortunately, as a Medicare-certified home health agency, doctor’s orders must be signed by the discharging physician or primary care physician. To do that, we have to be there in person, to get the orders signed. We find that the personal touch is important, in order to get more referrals and recommendations.
That’s my answer, what’s your take? What’s working for your marketing in 2021? Leave a note in the comments!
Thanks for this question. Email me at DavetheNurseBiz@gmail.com with your question about home healthcare and I’ll try to answer it in an upcoming Friday Q&A segment.